Welcome to KJ Essentials for Baby

Born and bred by a brand new mum right here in Australia , we know that the journey through pregnancy to parenthood can be a wild rollercoaster filled with ups and downs. That's why we've scoured the globe to curate a selection of safe and trusted baby products from the most beloved brands. From the heart of Australia to the far reaches of the world, our mission is simple: to make your parenting adventure a whole lot easier and a whole lot more fun.

The Most Popular Baby Shower Gift

Say hello to the Done by Deer Tummy Time Activity Toy – Croco Powder! This best-selling cutie is a favourite for baby showers and tummy time alike — and it flies off the shelves for good reason.

Croco isn’t just adorable – he’s a clever crocodile packed with fun sensory features like crinkles, rattles, textures, and a baby-safe mirror. All designed to support motor skill development while keeping bub happily engaged on their tummy.

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