About Us

KJ Essentials for Baby was established over 10 years ago and has since grown to be one of the leading boutique online baby goods stores in Australia.

Created by Melbourne mum, Kelly when her daughter Piper was 20 months old and Willow was just 4 months old.  After 15 years working in sales & marketing at Optus her world changed when she became a parent.  She developed KJ Essentials for Baby due to her passion for easing the struggles of new parents and finding good products that do what they promise. 

All the staff at KJ Essentials for Baby are mums just like Kelly and as a team they ensure that KJ Essentials for Baby only stock the best baby products from the best baby brands.  

As a brand KJ Essentials for Baby’s mission is to make life easier on expectant mums and new parents.  We want to ensure that your online shopping experience is nice and easy.  We ensure that your goods are packed and sent to you as soon as humanly possible.  We also want you to open your package from KJ Essentials for Baby and be delighted with your choice to shop with us.

Over the past 10+ years we are proud to say we have built a huge and loyal following of customers who have shopped with us for their new baby, their second baby, their friends babies and their grandbabies.  

KJ Essentials for Baby is the authorised stockist of some of the best baby brands in the world such as Skip Hop, Leander, OiOi, Tommee Tippee, Haakaa, Done by Deer, Oricom, Coocoonababy, Beaba, OXO Tot, Jellycat and many more. We are constantly on the look out for great new products from around the world that are safe, functional and reasonably priced.

Looking for the perfect present for the lil one in your life? Then look no further as we have an extensive range of very special baby gifts, gadgets and goodies.

We make shopping for baby products easy and stress free with our convenient online store.  With KJ Essentials for Baby you can browse and shop from the comfort of your own space any where and any time.  We proudly & consistently offer fast shipping, awesome customer service and free shipping for all orders over $120.